Marketing can be compared to running a race. It's better to do a little of it on a consistent basis than to do too much all at once. The running comparison is if you're out of shape and try to run 10 miles at once, you just make yourself sore and less likely to get out there again the next day. On the other hand, a short run a few times a week is much more likely to produce results – and the next day, you can go a little further.
REMEMBER THIS: There is nothing you can do to turn around your image overnight.
The secret is to do a little at a time, and to do it consistently. In fact it's often more effective to increase the frequency of what you're already doing than to embark on a completely new effort.
A good way to increase the consistency of your marketing is to think about your current efforts;
Do you have a company newsletter or e-newsletter?
Do you do any advertising: Direct mail or e-mail?
Public speaking? Webinars?
Write down all that you currently do, then get a calendar and enter the launch dates of each marketing effort - when does your ad run, e-mail send dates, networking events etc.
Now, step back and take a look at your new marketing calendar. Do you see any gaps? Any dates where you've got multiple marketing efforts piled up? If so, you may want to think about how to fill in those gaps. You don't necessarily have to think up a new marketing effort. In many cases, it's more effective to simply repeat your existing efforts more frequently.
This is a great way to increase your frequency and consistency. And by running fewer marketing efforts more frequently, you may find that you get better results in less time. Multiple contacts are more effective than any single event.
Remember, improving your marketing effectiveness doesn't always mean trying something totally new. Instead, grab your calendar and see if you can simply do what you're already doing more consistently.
So your marketing plan is like running a marathon; slow and steady wins the race. Best of luck making it to the finish line!